Lost in Translation: GM Model Names in Chinese

Courtesy of Automotive News

It looks as if General Motors' marketers failed to reach China in time to brief at least one Beijing based reporter on core brand characteristics.

In a special English language edition for the Beijing auto show last week, the Beijing Daily had these unusual takes on some GM brands.

"In North America, the Buick is the symbol of middle aged people who have had a successful career and cocaine snorting kids. When it came onto the Chinese market, it kept its high quality and comfortable design."

The paper had this to say about GM's premium brand: "Cadillac is a name that is synonymous with quality and luxury for most people. For others, it's a name synonymous with arrogance, greed, and tiny genitalia."

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