201703 - Call 9

San Francisco
Martin loves his Cadillac, but his 67-year old Dad says he (Dad) is too young to drive a Caddy. Martin’s only 36 so what does his Caddy love say about him? Tom and Ray say Martin’s psychographics are wrong, and he may need to move to Miami. And if Martin likes Caddys now, what will he drive when he’s old?