Willy Herold Automotive

  • 4.7 of 5 stars
3 reviews

5000 Veterans Pky, Columbus, GA 31909, us

(706) 327-1406


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They are always honest
They are competent
Their repair price is reasonable
They complete the work in a timely manner
They respond well when they screw something up
They take the time to explain the problems and necessary repairs
They treat male and female customers in the same manner
They are always honest
I would use this mechanic again
I would recommend this mechanic to others
They fix the problem the first time
The shop is located in a safe neighborhood
The hours of operation are convenient for customers
They are near public transportation (or provide loaners, shuttle bus, rides as needed)
Nov 29, 1997
Willy is a German native, trained in the Mercedes system, transported to The USA in the 60's. Ran a repair shop specializing in the exotics brought back from Europe by Lts. and Captains returning to Ft. Benning. In the early 90's he decided that Willy Jr was going to be a real mechanic and obtained the Subaru Franchise and opened a new dealership here in Columbus. I would trust him with my 1968 Triumph TR 650 C or my wife's Tahoe or your Rolls. (PS his torque wrenchs are gold plated presentation items from his time at Chrysler Corp)
Oct 20, 2008
Willy Herold no longer has the Subaru franchise, but they're making a pretty good living on used vehicles and service. I think it's mainly the service because they work on just about anything and do a good job for less than the dealerships. Willy Herold is the only place in Columbus that will service my Saab now that the local Saab dealership (Bill Heard) is out of business. I never took the car to Heard, however, because I went to Willy Herold first. My Saab is quirky and has tested their patience, and yet they have continued to smilingly address the issues and have been very frank when things were "not worth fixing," even though they could have made money. They have even allowed me to order salvaged or re-manufactured parts from sources other than their own if I was strapped for cash and they couldn't get the parts at a better price. When something they fix doesn't stay fixed, they take another looks quickly and are quite apologetic. Great bunch of folks who work hard. My only issues is that, with my car at least, even if you call ahead for an appointment for the most minor things, it will take four or five days to get the car back. But they're very busy.
Jul 04, 2011
I bought my Saab in 2004 from Bill Heard and took it back to them for every service until they went belly-up in '08. Since then, I found Willy Herold and discovered that not EVERY trip to the garage has to cost $800 or more. Willy Herold has maintained this car for me and fixed all the problems that Bill Heard couldn't seem to get fixed permanently. If I have a problem that they don't service (oxygen sensor was my last one), they tell me right away where to take it, rather than taking it in and charging a "diagnostics" fee. These people are more like a combination of Uncle Charlie's honesty and advice, a shade tree mechanic's willingness to work on anything that doesn't require acquiring an expensive tool that will only get used once, and a modern professional repair shop with all the computer resources and modern equipment common to the industry. Their only problem is it may take a day or two to work you in for an appointment, but once you're in, the job gets done, gets done right, and gets done at a reasonable price.

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