An SUV By Any Other Name

Dec 13, 2004

RAY: This is a word puzzler that was authored by own very own producer, Dougie Berman. He says, "I was driving the other day, and at a stop light, I pulled up behind an SUV. There was nothing to do while waiting for the light to change, so I look at the back of the vehicle in front of me.

"I noticed that the name of the SUV was stuck on the back liftgate in metallic-looking letters. Nothing unusual about that. But right below the name of the vehicle was another word. The word was put on at the factory, and by the manufacturer. I say to myself, 'Gee, that's an odd word to put on a vehicle if you're trying to sell it. Especially if it's an SUV.'

"It did not seem to cast the vehicle in the best light.

What was the word?

Dougie even gave us a hint: it's been used on a number of vehicles over the years, and one manufacturer even used it as the name of a car.
RAY: The word is "limited." Why would you want anyone to think that your vehicle that you were trying to sell had any kind of limitations?

TOM: Dougie actually thought of that, huh? Of course, we know what it really is supposed to mean, that we only made a limited number of these so if you want one --

RAY: Right. You'd better hurry up and get it. Who's our winner?

TOM: Well, the winner this week is John Slater from Wheaton, Illinois, and for having his answer selected at random, John is going to get a 26 dollar gift certificate to the Shameless Commerce Division at

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