The Monkees at 50: How a TV Show Revolutionized Automotive Marketing


BestRide | Sep 12, 2016

On September 12, 1966, NBC launched an all-new television sitcom — The Monkees — a hastily concocted rip-off of the surprise smash Hard Day’s Night, which documented the antics of the Beatles as they prepared for an Ed Sullivan-like television appearance. Since kids loved cars as much as they loved music, the show’s production included a car that would get the band from gig to gig. It was the Monkeemobile — a heavily modified Pontiac GTO — and how it came to be is one of the great stories in automotive marketing history.

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