Hyundai Goes Upscale With New Genesis Brand


BestRide | Nov 04, 2015


Hyundai, once a brand known for frugal, no-nonsense cars, has announced a new sub-brand called “Genesis” which will begin rolling out this December. Genesis will be its own brand designed specifically to compete in the luxury car market and possibly give the Hyundai brand an image boost at the same time.

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