45 Years Ago, An Ad Campaign Made the Beetle the World’s Most Popular Car


BestRide | Feb 17, 2017

It’s hard to think of a time when the Volkswagen Beetle didn’t exist, but prior to 1949, nobody had ever seen one here. And if Doyle Dane Bernbach hadn’t gotten involved in 1960, they might have been one of hundreds of odd, European imports following World War II, rather than runaway sales success it became. Here’s how an ad agency, with an $800,000 budget, changed automotive and advertising history.

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