Do Dealers Really Charge More?

Honda Graph

The average Dealer price is $320 (about 18 percent) higher than the Independent price.



Dodge Graph

The average Dealer price is $208 (about 12 percent) higher than the Independent price.

There were also some pretty interesting differences in the different regions of the country. We collected data in all four time zones in the continental U.S.


Time Zone Graph

Note that the Honda dealers on the two coasts are really socking it to us. You guys in the Mountain Time Zone are getting off easy.

Note also that there's a much bigger range in average prices from the dealers ($2275 - $1885 = $390) than there is among the independents ($1890 -$1703 =$187)



Time Zone Graph

Note again that the people on the two coastlines are paying more than you guys in the middle of the country. Also the range of average prices is about the same ($209 for the dealers and $203 for the independents).


Here are the Results Why the Big Difference? Here are the Results
Do Dealers Really Charge More?