What's in a Name?

The Puzzler

RAY: Here’s the answer. The word is "limited."
Why would you want anyone to think that your vehicle that you were trying to sell had any kind of limitations?

TOM: Good one! Of course, we know what it really is supposed to mean, that we only made a limited number of these so if you want one, go out and buy it now!

[ Car Talk Puzzler ]

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