What is Fahrvergnugen?

advertising, Volkswagen
Dear Tom and Ray:

What is Fahrvergnugen? No one we know has any idea, including one who speaks German. We're beginning to think it's a made-up word and doesn't mean anything.

RAY: Farhvergnugen is the slogan Volkswagen started using in its advertisements a couple of years ago. When we first saw it, we thought it was German for "precipitous decline in U.S. sales."

TOM: But after checking with three prominent gastroenterologists and the doorman over at the German Consolate, we've determined that it actually translates to "the pleasure of driving."
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advertising, Volkswagen

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