RAY: Louie actually came up with an answer that was different from mine, and my answer and Jennie Lubeck's [who sent in the puzzler] answer are the same. The word is repeat.
TOM: Repeat what?
RAY: Repeat. Like repeat after me, or if it were shampoo it would say, lather, rinse --
TOM: And --
TOM AND RAY: Repeat.
RAY: Aren't you going to use twice as much?
TOM: Yes, you are.
RAY: Louie's word was unisex.
TOM: Oh. Excellent.
RAY: Right, a product originally sold for men or women, now can be sold to everyone, and that would double sales as well. But it's not technically in the instructions, you know.
TOM: Yeah, yeah.
RAY: Anyway, do we have a winner?
TOM: Yeah, we do. The winner this week is Albert Ortiz from Tucson, Arizona. And for having his answer selected at random from among all the correct answers that we got, Albert is going to get a 26-dollar gift certificate to the Shameless Commerce Division at cartalk.com, with which he can get a copy of Why You Should Never Listen to Your Father When It Comes to Cars. I should mention that this CD was created entirely from personal experience.
RAY: Yeah, of our children.
[ Car Talk Puzzler ]