Sell This!

The Puzzler

RAY: This is a puzzler from corporate America, sent in by Jenny Lubeck a year ago.

Imagine this scene if you will. A group of corporate bigwigs is sitting around a conference table discussing ways of boosting sales of some of their company's products. As you might expect, they debate the merits of several of the time-honored marketing measures, you know, lying, cheating and false advertising. But this day, they were looking for something new, something fresh.

They turned to a young junior exec, recently promoted from the ranks of the janitorial staff, a fellow named Schnurdling. He said, 'Look there's a product that we sell, whose sales, I believe, could be doubled.'

'Oh really?' they said.

'Oh yes. All we need to do is add one word to the directions written on the container. That will do it. '

Now I might add that this product is a common household item, something that lots of us use maybe every single day. And the question is, what could that word be, and what might the product be?

Think you know? Drop Ray a note!

[ Car Talk Puzzler ]

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