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The Murky Research Study:

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TOM: HEY RAY, DID YOU SEE THE NEW CAR MEDIA SURVEY JUST PUBLISHED BY J.D. POWER?

RAY: YEAH, THE ONE THAT MATCHES CERTAIN TYPES OF CAR BUYERS WITH THEIR FAVORITE KINDS OF TV SHOWS. LIKE THE FACT THAT 44% OF SPORTY CAR BUYERS LIKE COMEDY SHOWS. BUT LUXURY CAR BUYERS GO FOR NEWS AND SPORTS.

TOM: RIGHT. AND PEOPLE WHO LIKE BIG CARS LIKE MYSTERY AND POLICE SHOWS.

RAY: WELL, THOSE FACTS ARE INTERESTING, BUT I UNDERSTAND THAT A MORE IN-DEPTH SURVEY WAS RECENTLY DONE BY PAUL MURKY OF MURKY RESEARCH INCORPORATED. SO I ASKED PAUL TO SHARE SOME OF HIS FINDINGS WITH OUR READERS.

ENTER PAUL MURKY: MAN OF SCIENCE, NERD, DEDICATED TO LIFE, LIBERTY, TRUTH, AND THE (RAMBLER) AMERICAN WAY. HE HAS THICK SOLED SHOES, PLAID PANTS, AND CARRIES 12 PENS IN HIS POCKET PROTECTOR.

PAUL MURKY: HI GUYS.

RAY: HI PAUL. TELL US ABOUT THE MURKY RESEARCH STUDY. WERE THE FINDINGS SURPRISING?

PAUL MURKY: WELL, SOME WERE AND SOME WEREN'T. NOT SURPRISINGLY, THE FAVORITE TELEVISION SHOW OF SUZUKI SAMURAI OWNERS WAS THE GAME SHOW "HIGH ROLLERS."

TOM: I GUESS WE COULD HAVE PREDICTED THAT, PAUL. WHAT ABOUT LUXURY CAR OWNERS?

PAUL MURKY: WELL, IN THE HIGH END CATEGORY, WE FOUND THAT LEXUS AND INFINITI BUYERS LIKED "THIRTYSOMETHING"--PRESUMABLY BECAUSE EACH OF THESE CARS SET THEM BACK THIRTY SOMETHING. THEN THERE WERE THOSE WHO WERE SET BACK FIFTY OR SIXTY SOMETHING, THE MERCEDES AND BMW OWNERS. THEY WERE HOOKED ON "MOONLIGHTING," AND WE ASSUME THAT'S BECAUSE MOONLIGHTING IS WHAT MOST OF THEM ARE DOING TO KEEP UP WITH THE PAYMENTS.

RAY: WHAT ABOUT ONE OF OUR ALL TIME FAVORITE GROUPS OF PEOPLE, PEUGEOT OWNERS?

PAUL MURKY: GLAD YOU ASKED. ADMITTEDLY OUR SAMPLE HERE WAS RATHER SMALL, BUT PEUGEOT OWNERS WERE SPLIT EVENLY BETWEEN JACQUES COUSTEAU AND A DIFFERENT WORLD. ALSO, SINCE THE 505 SCORED SO POORLY ON THE CRASH TEST, A LOT OF PEUGEOT OWNERS HAVE BEEN TUNING INTO RE-RUNS OF GENERAL HOSPITAL.

TOM: ANY OTHER SMALL, BUT INTERESTING GROUPS?

PAUL MURKY: YES, ONE OTHER INTERESTING GROUPS WAS GREYHOUND BUS DRIVERS. THEIR FAVORITE SHOW WAS FIRING LINE.

RAY: THANKS, PAUL. NICE JOB.

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