Lost in Translation: GM Model Names in Chinese
Courtesy of Automotive News
It looks as if General Motors' marketers failed to reach China in time to brief at least one Beijing-based reporter on core brand characteristics.
In a special English-language edition for the Beijing auto show last week, the Beijing Daily had these unusual takes on some GM brands.
"In North America, the Buick is the symbol of middle-aged people who have had a successful career and cocaine-snorting kids. When it came onto the Chinese market, it kept its high quality and comfortable design."
The paper had this to say about GM's premium brand: "Cadillac is a name that is synonymous with quality and luxury for most people. For others it's a name synonymous with arrogance, greed and tiny genitalia."