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Logo Adventures

The Puzzler


RAY: Here's the answer:

The symbol comes from the founders of the Chevrolet Motor Car Company, brothers Louis and Gaston Chevrolet. They were, of course, Swiss, and loved the Swiss flag. They wanted to use it to represent their company. Their logo leaned the horizontal portion of the cross to the right a few degrees and stretched it out in making the logo still in use today.

[ Car Talk Puzzler ]

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