Licensing the Snort?
Dear Tom and Ray:
I never noticed Ray's "snort" until I started listening to your podcast on my headphones. Then, every time I would start to nod off, I would suddenly awake startled. It took me a few weeks to realize that it was "the snort" that prevented me from falling asleep.
My suggestion is that you license "the snort," and allow it to be randomly inserted in every radio broadcast, cd, and iPod file as a way to keep long-haul truckers awake when they're passing through, like, Kansas. I think you could make millions!