- A lot of car for the money
- Loaded -- with heated and cooled seats, heated steering wheel, navigation, etc. -- lists for $27,500.
- Very competitive with Accord and Camry (the Optima's less handsome corporate twin is the highly rated Hyundai Sonata).
- Great looking exterior
- Spacious, calming interior
- Ergonomically sensible controls
- Plenty powerful 2.4L four-cylinder engine. No one needs more than this.
- Six-speed automatic transmission
- 24 city, 34 highway in a family-sized sedan
- Honda Accord-like size
- Honda Accord-like feel
- Twice the Honda Accord-like warranty (10-year powertrain)
- Impressive ride and handling
- Very smooth powertrain
- Slightly firm ride, like Accord
- Rear headroom a little tight for taller riders
- Relative dearth of Kia dealers in many areas
- Rear and rear-side visibility is terrible due to rising belt line.
- Optional ($2000 Tech package) back-up camera is essential, and helps with
- parking, but even then, you may have to go Braille. And backup camera is no help when changing lanes.
- Electrically assisted power steering feels a bit sticky at times.