Inattention Blindness

distracted driving
Below are some graphic images of a tragic motor vehicle crash where the driver was talking on her cell phone. The accident occurred when the driver of a red Volkswagen pulled out from a side street into the path of a motorcycle. The driver of the VW apparently failed to see the motorcycle. The motorcyclist, the driver of the VW, and her passenger were killed in the accident.

Talking on a cell phone causes inattention blindness -- looking, but failing to see things because attention is diverted to the phone conversation. Drivers talking on a cell phone miss up to half of the information that they normally would have seen had they not been talking on their cell phone.
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distracted driving

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