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Dear Tom and Ray:
Do you remember the 1980s? GM's reputation for customer service and trust Ray: We hate hearing stories like this, Daniel. Just when we think auto mechanics are within striking distance of joining the human race, their primordial instincts creep up and ... wham! They charge you six bucks for 25 cents worth of soap and alcohol. Tom: I'll tell you what I would have done had I been you. I would have said to the service manager very nicely, "Excuse me, I'm sure this is just a mistake. My car was in for an oil change, and there's a charge here for six bucks worth of windshield-washer fluid. I don't even think my car HOLDS six gallons of windshield washer fluid. Would you be a dear and take this off my bill?" Ray: And with any luck, he'd be so embarrassed that he'd simply make the adjustment and apologize profusely for the error. Tom: The worst thing about this is that they managed to turn you from a delighted customer ("What a great service!") into a guy who writes a nasty letter that the whole country is going to read. And all over what? Twenty- five cents worth of soapy water! Had they topped up the fluid as a courtesy, you would have been back there every three months for an oil change, and whenever your car needed anything else. Plus, you would have told all of your friends how exceptional the service was. But now, you're so wary of them, you probably won't go back there at all. Am I right? Ray: So how do we get dealerships to understand that six bucks is not worth losing a customer over? Here's my plan. Everybody reading this column today should clip it out of the paper and save it. And next time you take your car in for repair, leave it conspicuously lying on the passenger seat. Tom: Then, hopefully, when your mechanic is scrounging around your car
looking for loose change and partially eaten food, he'll find this letter
and show it to his service manager, who'll show it to the dealership's
owner. Maybe the owner will have an epiphany: "Hey," he'll say. "Why am I
jeopardizing this customer's loyalty to make a lousy six extra bucks? If
I'm patient, I can take him for a transmission rebuild in a year or two!"
Everybody wants a new car. But from a purely financial point of view, there
is no question that buying a used car is always cheaper, even in the long
run. To learn more, order Tom and Ray's pamphlet How to Buy a Used Car:
Things That Detroit and Tokyo Don't Want You to Know. To order, send © 1996 by Tom and Ray Magliozzi and Doug Berman Distributed by King Features Syndicate, Inc. Back to the October 1996 index |