No one likes paying highway tolls. They used to be at least a little fun when you could still pay with change and test your skills throwing the money into the basket while slowing down as little as possible. It added a little challenge to the day.
There’s nothing better than chancing upon a stash of old “do-it-yourself” magazines.
Remember the Truman Show? Michigan's fake towns serve a purpose--testing autonomous and connected vehicles, without having to be on public roads. Global automakers are paying attention.
There are good ad campaigns and there are bad ad campaigns. Mad Men‘s Don Draper might argue any campaign is good if it gets enough attention for the brand, but Chevrolet has a series of ads running now that are awful. Each features a focus group of real buyers commenting about Chevys.