Word came late yesterday that Toyota would kill the Scion brand. Toyota made it official this morning. For many reasons, that is a shame.
There’s lots of “we planned it this way” in the press release, but the hard truth for Toyota is that the sales numbers just weren’t working for a standalone brand. As of today, Scion goes the way of Saturn, Pontiac, Oldsmobile and Hummer.
A study released this week by the Insurance Institute For Highway Safety (IIHS) proves that forward collision prevention systems with automatic braking do work, and could prevent 700,000 accidents in the U.S. per year.
Autonomous technology has given us all sorts of vibrating parts inside our cars to warn us of a variety of dangers. There are seats that vibrate when proximity sensors detect an object in the way. There are steering wheels that vibrate when you drift out of your lane.