There are good ad campaigns and there are bad ad campaigns. Mad Men‘s Don Draper might argue any campaign is good if it gets enough attention for the brand, but Chevrolet has a series of ads running now that are awful. Each features a focus group of real buyers commenting about Chevys.
According to the Federal Trade Commission, 19 Americans fall victims to identity thieves every minute. Javelin Strategy and Research released its 2016 Identity Fraud Study, and found that $15 billion was stolen from 13.1 million U.S.
The Corolla Tercel was the first front-wheel drive car Toyota sold in the US, and its straightforward styling and design underlined its utilitarian mission.